Banner standards are very important. Only this way the banners fit into the banner slots.
For more information about standards please have a look at the links below.
The US has special standards, e.g. there should be some moove banners for these formats.
The load size is very important. Professional banners on other websites often have a maximum limit of 20 KB.
Some sites reject animated banners or have rules related to the frequency, for instance:
OF course these are only recommendations - most important for moove online banners is the graphical impression.
The Skyscraper format is very interesting because it generates click rates about three times higher than the standard format 468x60.
These aspects are very important:
1) The banner should be remembered and be associated with moove online - this way it has an effect, even when it isn't clicked (about 99% of all impressions).
Therefore it has to contain e.g. www.moove.com and the moove online logo.
Style, fonts, logos etc. (maybe even the avatars, furniture, rooms, tools) should be recognized as being related to moove online.
2) The banner should arouse curiosity - to cause clicking:
a) looking attractive
b) giving enough information for a target group
c) being conspicuous, making curious and triggering the "I want it" feeling
Name | Width | Height | Max Size in KB |
---|---|---|---|
Micro Bar | 88 | 31 | 2 (4) |
Button 2 | 120 | 60 | 8 |
Button 1 | 120 | 90 | 8 |
Vertical Banner | 120 | 240 | 9 (12) |
Skyscraper | 120 | 600 | 12 (15, 18, 38) |
Square Button | 125 | 125 | 4 (10) |
Button | 137 | 60 | |
Half Banner | 234 | 60 | 10 |
Vertical Rectangle | 240 | 400 | 20 |
Large Rectangle | 300 | 250 | 15 |
Big Box | 336 | 280 | 39 |
Monster | 425 | 600 | 30 |
Full Banner | 468 | 60 | 10 (12, 15, 17, 20) |
Super Size Banner / Leaderboard | 728 | 90 | 18 |