Help - Banner Formats
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Help - Banner Formats
Banner standards are very important. Only this way the banners fit into the banner slots.
For more information about standards please have a look at the links below.
The US has special standards, e.g. there should be some moove banners for these formats.
The load size is very important. Professional banners on other websites often have a maximum limit of 20 KB.
Some sites reject animated banners or have rules related to the frequency, for instance:
· It's 468 pixels wide by 60 pixels tall
· It's in GIF format (no JPEGs please!)
· It's non-transparent
· It's less than 10K in file size (10240 bytes)
· If it's animated, the animation stops at 7 seconds and does not include loops
OF course these are only recommendations - most important for moove online banners is the graphical impression.
The Skyscraper format is very interesting because it generates click rates about three times higher than the standard format 468x60.
These aspects are very important:
1) The banner should be remembered and be associated with moove online - this way it has an effect, even when it isn't clicked (about 99% of all impressions).
Therefore it has to contain e.g. www.moove.com and the moove online logo.
Style, fonts, logos etc. (maybe even the avatars, furniture, rooms, tools) should be recognized as being related to moove online.
2) The banner should arouse curiosity - to cause clicking:
a) looking attractive
b) giving enough information for a target group
c) being conspicuous, making curious and triggering the "I want it" feeling Name Width Height Max Size in KB
Micro Bar 88 31 2 (4)
Button 2 120 60 8
Button 1 120 90 8
Vertical Banner 120 240 9 (12)
Skyscraper 120 600 12 (15, 18, 38)
Square Button 125 125 4 (10)
Button 137 60
Half Banner 234 60 10
Vertical Rectangle 240 400 20
Large Rectangle 300 250 15
Big Box 336 280 39
Monster 425 600 30
Full Banner 468 60 10 (12, 15, 17, 20)
Super Size Banner / Leaderboard 728 90 18
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